Who we are
NUUM JEWELRY is an Armenian jewelry brand founded in 2009 by two brothers. Their passion for art and precision became the foundation of the entire concept. The goal was simple: to create jewelry not just to be worn, but to be felt.
NUUM is not created as just another jewelry line. It is shaped as a language that silently expresses a woman’s inner world. Each piece is thoughtfully designed to reflect delicacy, strength, and confidence without unnecessary luxury. The design embraces minimalism, clean lines, and balanced forms that remain timeless.
Brand Values
The brand name itself carries a deeper meaning. NUUM brings together three core values: Delicacy, Strength, and Embodiment. At the same time, it echoes the combination of the words new, nude, and moon, symbolizing fresh thinking, natural aesthetics, and feminine light. Together, these ideas shape the identity of the brand.
All jewelry pieces are crafted from 925 sterling silver, ensuring quality and durability. The handcrafted approach allows attention to every detail, from the initial design to the final finishing touches. This is not mass production; it is a collection created for those who appreciate quality and craftsmanship.
NUUM JEWELRY creates jewelry that becomes a “second skin.” These pieces do not seek to change a woman; they highlight what already exists within her. A woman is strong. NUUM simply reminds her of that.
The ring looks even more beautiful in person than in the photos. It's delicate yet noticeable and looks amazing on the hand. I've been wearing it almost every day for several weeks.
I ordered a bracelet as a gift and wasn't sure what to choose, but the team quickly helped me decide. The packaging was beautiful too, so no extra gift wrapping was needed. Most importantly, she loved it.
I finally found silver jewelry that I can wear every day and easily pair with different outfits. The design is clean and modern — exactly the style I had been looking for.
I wasn't sure which size to choose, so I contacted the team and they helped me find the right one very quickly. My order arrived on time as well. Great jewelry and genuinely good service.
I wore the earrings the same day they arrived, and they've already become one of my most-worn pieces. They're light, comfortable, and go with almost everything. Even prettier than I expected.
This is my second time ordering a gift from NUUM. After my first order, I already knew I could trust the quality, so choosing this time was much easier. Everything was handled really well both times.